Paul C Vitz and Donald Johnston (1965)

Masculinity of smokers and the masculinity of cigarette images

Journal of Applied Psychology, 49(3):155 --159.

Keywords

Advertising
Cigarette smoking
Consumer psychology
CPI
Fe Scale (CPI)
Interaction
Language
Masculinity
Masculinity Femininity Scale
Mf Scale
MMPI
Personality
Preference
Scale 5
Smokers
Smoking

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Masculinity of smokers and the masculinity of cigarette images