Rarely has a book done as much of what its title promises as this book. Not only were the authors “re-thinking technologies” but I found myself being challenged to think in ways in which I had not considered before. As such this book offers a unique and stimulating, if at times difficult to understand, re-think regarding technology, especially for western thinkers. Definitely a must for those engaged in the critical study of technology and society from philosophical, psycbological, literary and discourse analysis perspectives.