Mass Markets: Storyworlds Across Media

Series editor: Elisabeth L. Roark

As popular media storyworlds increasingly dominate the global entertainment landscape, they call out for serious criticism. Mass Markets investigates an archive that traditional scholarship typically ignores—from video game franchises to long-standing comic book storylines, and from fantasy trilogies to Hollywood television and movie blockbusters—even as it expands that archive to include cultural productions by marginalized auteurs and from the world beyond North America and Europe. These studies of the twentieth and twenty-first centuries’ most visible cultural texts are written for critics and fans interested in thinking through the pleasures and narrative problems mass markets and their fandoms create.