Timeline: Freegans dumpster dived for ‘ugly,’ rejected produce

Now Whole Foods is embracing the freegan ethic. With Alex V. Barnard, author of FREEGANS.

Freegans by Alex BarnardWhat do Lululemon-clad yoga moms who shop at Whole Foods share with dumpster-diving, anti-capitalist freegans?

A selection of imperfect produce, for starters.

Whole Foods — purveyor of famously unblemished, gem-like fruits and vegetables — recently said it would sell cosmetically flawed produce at some of its Northern California stores, starting next month. The announcement came shortly after the Pennsylvania-based Giant Eagle chain unveiled a similar effort through its “Produce With Personality” program.

Keep reading.

Published in: Timeline
By: Georgina Gustin