What do Lululemon-clad yoga moms who shop at Whole Foods share with dumpster-diving, anti-capitalist freegans?

A selection of imperfect produce, for starters.

Whole Foods — purveyor of famously unblemished, gem-like fruits and vegetables — recently said it would sell cosmetically flawed produce at some of its Northern California stores, starting next month. The announcement came shortly after the Pennsylvania-based Giant Eagle chain unveiled a similar effort through its “Produce With Personality” program.

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