The Red Nose Day campaign is emblematic of a prevalent yet incredibly problematic approach to philanthropy and humanitarianism: If we consume junk with no discernable use, we’ll help others we’ll never see while we continue to enjoy, and not question, our own privilege.

People purchasing these products are well-meaning, hoping their purchase will make a difference. But in turning charity into consumption, corporations and nonprofits also distract from how the current unequal global economic system contributes to the very challenges these campaigns aim to address. We well-meaning individuals consume more to save the world, inadvertently perpetuating pressing global challenges in the process.

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