THE SWITCH event at Boswell Book Company with Jason Puskar

Jason Puskar joins the Boswell Book Company on Thursday, February 15, for a discussion of his new book, THE SWITCH.
  • THE SWITCH event at Boswell Book Company with Jason Puskar
  • 2024-02-15T18:30:00-06:00
  • 2024-02-15T19:30:00-06:00
  • Jason Puskar joins the Boswell Book Company on Thursday, February 15, for a discussion of his new book, THE SWITCH.
When Feb 15, 2024
from 18:30 PM to 19:30 PM
Where Boswell Book Company, 2559 North Downer Avenue Milwaukee, WI 53211
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From the telegraph to the touchscreen, how the development of binary switching transformed everyday life and changed the shape of human agencyJason Puskar joins the Boswell Book Company on Thursday, February 15 at 6:30 p.m. for a discussion of his new book, The Switch: An Off and On History of Digital Humans. This event is free and open to the public, but please register in advance here.

The Switch traces the rise of a technology that has transformed everyday life for billions of people: the binary switch. Chronicling its rapid growth since the mid-nineteenth century, Jason Puskar moves beyond a technical history to offer a cultural and political analysis of how reducing so much human action to binary alternatives has profoundly reshaped modern society.

"In this deeply ambitious and sophisticated book, Jason Puskar invites us to think more seriously about what happens almost every time we touch one of our devices and turn it on or swipe or click. From the technologies at our fingertips to the vastly larger networks of politics and language that they operate and represent, The Switch provides a fascinating cultural history of how we have made the modern world, and been remade in turn, by the simplest of human actions and the connections they enable." —Mark Goble, author of Beautiful Circuits: Modernism and the Mediated Life

"A dazzling, beautifully written history of a pervasive but seemingly unremarkable technology of modern life: the binary switch. Jason Puskar’s delightful and important book will fascinate historians of media and technology; it should be required reading for anyone curious about how fantasies of liberal agency are cultivated in the buttons, keyboards, triggers, and toys that make us human." —Justus Nieland, author of Happiness by Design: Modernism and Media in the Eames Era