Pink Ribbons, Inc.: Now a feature documentary that exposes how breast-cancer marketing has become a year-round industry

University of Minnesota Press is the proud publisher of PINK RIBBONS, INC., by Samantha King, which has been made into a documentary by filmmaker Lea Pool. Check out the book's trailer and new developments in the news.

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"Breast cancer advocacy is being transformed from meaningful civic participation into purchasing products."—Barbara Brenner, Executive Director of Breast Cancer Action

PINK RIBBONS, INC., first published in 2006 by University of Minnesota Press, is now a full-feature documentary by director Lea Pool. The documentary opened in Canada in February, and opens in New York, Los Angeles, and other U.S. cities in June.

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