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The Celebrity Persona Pandemic

2016
Author:

P. David Marshall

The Celebrity Persona Pandemic

Making sense of public identities, online and offline

P. David Marshall closely studies how persona culture shapes our notions of value and significance, and dramatically shifts cultural politics, looking at the most visible versions of persona through such figures as Stephen Colbert, Cate Blanchett, and Justin Bieber.

The Celebrity Persona Pandemic explores how the construction of a public persona is fetishized in contemporary culture. As social media has progressively led to a greater focus on the production of the self, so this book looks at the most visible versions of persona through figures such as Stephen Colbert, Cate Blanchett, and Justin Bieber, as well as fictional characters like Spock and Harry Potter. Ultimately, P. David Marshall closely studies how persona culture shapes our notions of value and significance, and dramatically shifts cultural politics.

The Celebrity Persona Pandemic

P. David Marshall holds a personal chair in new media, communication, and cultural studies at Deakin University in Melbourne, Australia. He is author or editor of several books, including Celebrity and Power (Minnesota, 2014).

About This Book