Star Wars is almost too big a subject for any one mind to grasp, but Dan Golding’s look at how the franchise maintains its nostalgic glow in the Disney era stays on target, excavating the unique combination of art and commerce that holds Star Wars together.

Star Wars after Lucas is a useful and welcome review of the past four decades of Star Wars, as well as the strategies that corporations are increasingly adopting in order to perpetuate franchises. In particular, Dan Golding aptly describes Lucasfilm's struggles to balance nostalgic appeals with a growing commitment to diversity and inclusivity.

Dan Golding’s wonderful book strikes a perfect balance between criticism and knowledgeable fandom. Approaching Disney-era Star Wars, his writing provides important insights into the workings of nostalgia culture, transmedia storytelling, and the power of transnational media industries in the age of global capitalism. His readings of individual Star Wars texts are thoughtful, nuanced, and theoretically informed, while at the same time relating them back to the complexities of branding, cross-platform marketing, and global entertainment franchising. Star Wars after Lucas is essential reading for anyone with an interest in media franchising, globalization, media industries, and entertainment in the Disney era.

Star Wars after Lucas is a spirited and often convincing defense of the saga’s ‘complex and multifaceted’ content.

Anyone fascinated by the post-George Lucas Star Wars universe will find Dan Golding’s Critical Guide to the Future of the Galaxy an essential read. Focusing on The Force Awakens, Rogue One, The Last Jedi, and Star Wars Rebels, Golding crafts an insightful, smart analysis.

Feminist progressives see in the galaxy a courageous human rights defense that stands for inclusivity, community, and individuality. Star Wars after Lucas demonstrates thoroughly and importantly how the legacy franchise has maintained its reflective glow in the Disney era.

Golding is insightful on the politics of Star Wars. “Despite its political malleability,” he writes, “Star Wars has, for better or worse, gained a general whiff of cultural conservatism.” That stems, he suggests, from the fact that the retro escapism of the original trilogy seemed of a piece with the political winds that gave two White House terms to a former actor who struck a genial, paternal mien while enacting brutally regressive policies.

Golding has managed to provide a book that is clear in its intentions of examining the Star Wars franchise in the years since it made the transition to a giant media conglomerate. The significance of nostalgia is interwoven throughout and provides a detailed yet broad exploration into how it has both impacted and been implemented into the long-running franchise.

When Golding surrounds the new Star Wars media with the pop culture, political, and digital factors that shaped it, it’s clear to readers that Star Wars is not a fluke, nor an outlier in modern American media: it’s the center of it. Scholars of contemporary film and media studies or any fan of the iconic franchise will enjoy this look into how a down and out narrative circled back to win the hearts of America once again.

Golding’s book both succeeds as an investigation of Star Wars in the Disney era and performs the limitations such investigations necessarily entail, it provides a useful and necessary account of contemporary, popular entertainment.