What is the work of the image in an age of algorithmic production? The very idea of an 'image' is bound inextricably with how we make and reproduce them, with who and what interprets them, and for what ends. What happens when images pass beyond representation and even human visual senses? What is visual culture when most optical traces are generated by and for machines to interpret and operationalize? Jussi Parikka's masterful and concise book is a decisive moment in the study of 'ways of seeing' that goes beyond the standard anthropocentric tales of art history. Refreshingly, it forces us to see seeing in a whole new light.