From A to A

From A to A

Keywords of Markup

Edited by Bradley Dilger and Jeff Rice

Essays exploring the role of markup in contemporary discourse

296 Pages, 6 x 9 in

  • Paperback
  • 9780816666096
  • Published: November 29, 2010


From A to A

Keywords of Markup

Edited by Bradley Dilger and Jeff Rice

ISBN: 9780816666096

Publication date: November 29th, 2010

296 Pages

8 x 5

"From A to is a marvelous conception—notably good, in essay after essay, at constructing and mining a developmental history of web technologies. Bradley Dilger and Jeff Rice have assembled a remarkably thoughtful community of thinkers." —Stuart Muolthrop, University of Baltimore

As it becomes impossible to imagine a world without a World Wide Web, information organization, delivery, and production have converged on the simple principle of marking up information for given audiences.

From A to investigates the relationship between media and culture by articulating questions regarding the role of markup. How do the codes of HTML, CSS, PHP, and other markup languages affect the Web's everyday uses? How do these languages shape the Web's communicative functions? This novel inquiry positions markup as the basis of our cultural, rhetorical, and communicative understanding of the Web.

Contributors: Sarah J. Arroyo, CSU Long Beach; Jennifer L. Bay, Purdue U; Helen J. Burgess, U of Maryland, Baltimore County; Michelle Glaros, Centenary College of Louisiana; Matthew K. Gold, NYCC of Technology; Cynthia Haynes, Clemson U; Rudy McDaniel, U of Central Florida; Colleen A. Reilly, UNC, Wilmington; Thomas Rickert, Purdue U; Brendan Riley, Columbia College Chicago; Sae Lynne Schatz, U of Central Florida; Bob Whipple, Creighton U; Brian Willems, U of Split, Croatia.

Bradley Dilger is associate professor of English at Western Illinois University.
Jeff Rice is associate professor of English at University of Missouri-Columbia.



Introduction: Making a Vocabulary for

Bradley Dilger and Jeff Rice

1. Tarrying with the : The Emergence of Control through Protoco

Thomas Rickert

2.   : Exploring Rhetorical Convergences in Transmedia Writing

Sarah J. Arroyo

3. alt: Accessible Web Design or Token Gesture?

Colleen A. Reilly

4. English

Jeff Rice

5. A Style Guide to the Secrets of

Brendan Riley

6. An Accidental Imperative: The Menacing Presence of   

Brian Willems

7. The Evil Tags, and : Two Icons of Early HTML, and Why Some People Love to Hate Them

Bob Whipple

8. ing Representations of the Web

Michelle Glaros

9. Breaking All the Rules: Using to Create Space in Online Writing Environments

Matthew K. Gold

10. Body on : Coding Subjectivity

Jennifer L. Bay

11. : "Invisible" Code and the Mystique of Web Writing

Helen J. Burgess

12. From Cyberspaces to Cyberplaces: , Narrative, and the Psychology of Place

Rudy McDaniel and Sae Lynne Schatz

13. ing the Grid

Bradley Dilger

Afterword. : Casuistic Code

Cynthia Haynes