Finding Betty Crocker
The Secret Life of America’s First Lady of Food
An entertaining and informative social history of a culinary icon
288 Pages, 6 x 8 in
- Paperback
- 9780816650187
- Published: March 19, 2007
- Series: A Fesler-Lampert Minnesota Heritage Book
Details
Finding Betty Crocker
The Secret Life of America’s First Lady of Food
Series: A Fesler-Lampert Minnesota Heritage Book
ISBN: 9780816650187
Publication date: March 19th, 2007
288 Pages
8 x 5
While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a “friend to homemakers” for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer mail. “She” was actually the women of the Home Service Department who signed Betty’s name. Eventually, Betty Crocker’s local radio show on WCCO expanded, and audiences around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day. In Finding Betty Crocker, Susan Marks offers an utterly unique look at the culinary and marketing history of America’s First Lady of Food.
Susan Marks is a writer/producer/director with her own production company, Lazy Susan Productions.