Politics the Wellstone Way

candidacy for U.S. Senate. Virtually unknown to Minnesota voters, but with a loyal following built up during his years as an organizer, he knew that the only way he could win was to apply his organizing skills to the campaign. That meant going directly to voters, by door--knocking, making phone calls, traveling across the state, and meeting with people. Although he had virtually no money, a mostly volunteer staff, and little name recognition, his well--organized campaign captured the Democratic Party nomination.Wellstone then went on to face a popular incumbent, Rudy Boschwitz, in the general election. He ran on a bold agenda—-universal health care, economic security, environmental protection, and campaign finance reform—-and did not waver from what he believed in. Written off by political pundits and even members of his own party, he was given virtually no chance to win.

But Wellstone was undaunted. Campaigning across Minnesota on the rickety green bus that became the symbol of his low--budget, grassroots campaign, he took his message directly to voters. He caught people’s attention with a series of humorous, low-budget television advertisements and a campaign message focused on kitchen--table economic issues. The strategy worked. Outspent seven to one, Wellstone stunned political observers by defeating Boschwitz in the fall election, becoming the only challenger to defeat

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LEARN	Politics the Wellstone Way: How to Elect Progressive Candidates and Win on Issues Wellstone Action Edited by Bill Lofy Books by and about Paul Wellstone	candidacy for U.S. Senate. Virtually unknown to Minnesota voters, but with a loyal following built up during his years as an organizer, he knew that the only way he could win was to apply his organizing skills to the campaign. That meant going directly to voters, by door--knocking, making phone calls, traveling across the state, and meeting with people. Although he had virtually no money, a mostly volunteer staff, and little name recognition, his well--organized campaign captured the Democratic Party nomination.Wellstone then went on to face a popular incumbent, Rudy Boschwitz, in the general election. He ran on a bold agenda—-universal health care, economic security, environmental protection, and campaign finance reform—-and did not waver from what he believed in. Written off by political pundits and even members of his own party, he was given virtually no chance to win. But Wellstone was undaunted. Campaigning across Minnesota on the rickety green bus that became the symbol of his low--budget, grassroots campaign, he took his message directly to voters. He caught people’s attention with a series of humorous, low-budget television advertisements and a campaign message focused on kitchen--table economic issues. The strategy worked. Outspent seven to one, Wellstone stunned political observers by defeating Boschwitz in the fall election, becoming the only challenger to defeat 1 \| 2 \| 3 \| 4 \| 5 \| 6
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