Selling the Lower East Side


Building the Loisaida Community in the 1960s


In the 1960s, while the media, politicians and property owners were inured with an "East Village" rather than a Lower East Side, notable changes were well under way in the Puerto Rican community east of Tompkins Square Park. Two decades of migration flows, urban renewal policies and a tightening of the city’s low-income housing supply fostered the development of a sizeable ethnic residential enclave called Loisaida ("Spanglish" for Lower East Side).

Beauty parlors, laundries, bodegas, and Latino social clubs opened along Avenues C and D. Restaurants and luncheonettes featured island favorites, such as cuchifritos and comidas criollas. In summers, the neighborhood streets and parks bustled with cultural activities. Salsa music emanated from car radios and open tenement windows. Middle-aged men peddled piragueros ("snow" cones made of shaved ice and flavored syrups) on street corners and along the East River Park. Young men worked late in the night in makeshift auto body shops while others played dominos with oldtimers on kitchen tables brought outdoors. As prior generations of tenement dwellers had done during summer months, residents preferred to socialize on sidewalks, fire escapes and rooftops than in their cramped, hot apartments.

Residents created associations such as Pueblo Nuevo and The Real Great Society/Charas, Inc., which peaked in the late 1960s. The Real Great Society, whose agenda included economic empowerment, emerged out of two street gangs, the Lower East Side Dragons and the Assassins, who were centered in the Chelsea neighborhood. Other community-based organizations, such as the Lower East Side Puerto Rican Action Committee, emerged as advocates of rapid and often radical social change.  The Puerto Rican version of the Black Panthers— the Young Lords Party (which split with the Chicago-based Young Lords in 1969) — was centered in the Bronx but was active on the Lower East Side and other barrios across the city. Local hermandades (brotherhoods), organized around island hometowns, sponsored street parties, dances, and extravagant neighborhood processions on religious feast days. In the Lower East Side barrio, local poets and writers recounted the life left behind on the island, the migration narrative, and the hopes and harsh realities of urban life on the mainland. Poems, music and other cultural forms almost always made direct reference to the ancestral home but they also acknowledged a commitment to the Lower East Side as a Puerto Rican community. In 1974, two poets and activists, Chino Garcia and Bimbo Rivas, called their adopted home east of Avenue B, Loisaida to signify the area’s Puerto Rican heritage and identity. The name has since been retained.


Image (click to enlarge)

 



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Selling the Lower East Side,

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Site design © 2000: Kurt Reymers and Dan Webb.
(University at Buffalo, Department of Sociology)