Selling the Lower East Side


 

The 1960s Counterculture and the Invention of the "East Village"

At the close of the 1950s, housing conditions and the class, ethnic, and racial makeup of residents on the Lower East Side stood in stark contrast to the homogeneous residential suburban hamlets that had transformed the outlying regions of northern New Jersey, New York City and Connecticut. Across the northeast United States, growth in suburban development showed little indication of saturation. The inner cities, meanwhile, continued to lose their middle-class populations and poverty levels among remaining residents (both old and new) worsened.

On the Lower East Side, first and second generation eastern Europeans made do with the limitations of tenement living while holding on to their ethnic restaurants, bakeries, butcher shops, churches and bookstores. Farther east, the everyday experiences of Puerto Rican families was a mix of coping with poorly maintained and dilapidated tenements and dwindling employment opportunities and building both organized community organizations and informal cultural attachments to their adopted homes. Many of the social problems encountered in the 1950s, including limited employment opportunities, declines in community infrastructure (such as schools, playgrounds and parks) and juvenile delinquency, continued to plague the Lower East Side in the early 1960s.

By 1965, the popular media referred to the Lower East Side streets and avenues above Houston Street as the East Village. East Village applied to the area’s hippie community and not to the older white ethnic and Puerto Rican residents. By 1966 a rite of passage for many neophyte hippies was a pilgrimage either to Haight-Ashbury on the west coast or to the East Village. The streets and avenues north of Houston Street attracted the burgeoning countercultures that offered a variety of social, political and cultural challenges to mainstream society. The characterization of the Lower East Side as different, authentic, anti-suburban and uncorrupted held appeal to a number of youth movements, together loosely identified as the hippie movement.

In the East Village, St. Mark’s Place was the center of hippie culture. Along the sidewalks, hippies performed, recited poems, chanted or engaged in "be-ins" and "be-outs." A "be-in" or "be-out" combined elements of performance, protest, entertainment and audience participation. "Happenings" actively included the audience in a performance piece. The Film Makers’ Cinematheque on Lafayette Street was often the site of happenings presented by the artists Claes Oldenburg and Robert Rauschenberg among others. Active performance pieces were also included with a showing of experimental film. The Grateful Dead, Santana and The Who were among the many musical acts who performed at The Filmore East on Second Avenue.

Andy Warhol transformed the Polish meeting club, the Dom, on St. Mark’s Place into an experimental club. The Dom's "house band" was the Velvet Underground (with Nico). Warhol also mounted his "total environment" show, The Exploding Plastic Inevitable.

Another popular local band was the Fugs. The Fugs appeared frequently at the Astor Place Playhouse.

Astor Place: Gateway to the East Village.

Along St. Mark's Place, rock poster and bead shops, second-hand clothing stores, drug emporia and other commercial spaces catered to the hippie consumer and the growing numbers of curious tourists. The Something and Psychedelicatessen were two popular eateries. Experimental theater was also popular in the East Village. Theater troupes leased church basements and coffee houses nestled in old tenements. Theater Genesis was founded in the church community space at St. Mark’s-in-the-Bouwerie at Second Avenue and 10th Street. Theater 62 on East 4th Street and the Far East on East 2nd Street survived briefly on audience donations. The most famous of avant-garde theaters, Cafe La Mama E.T.C. (Experimental Theater Club), opened at 321 East 9th Street (it has since relocated to East 4th Street).

For many white, middle class adolescents and young adults, the hippie alternative to the suburban lifestyle was alluring. The pervasiveness of second-hand familiarity with hippie culture outside the east and west coast bohemian enclaves was driven by extensive and sometimes favorable media coverage in the mid-1960s. Articles in Newsweek, Esquire, Look and Life magazines portrayed the hippies as "mystical" and "ethereal" and presented auspicious accounts of the East Village community. As the symbols and images associated with the hippie movement permeated middle-class suburban hamlets, young adults sought out the means of expressing their growing interest in the counterculture. The East Village (and Haight-Ashbury) loomed as places to participate in and fully experience the hippie counterculture. Suburban devotees made pilgrimages to the site of cultural expression and in 1966-67, the East Village was overwhelmed by those seeking to live out some notion of a "hippie lifestyle."

Hippie culture coexisted and often participated in the artistic endeavors of the black artists and intellectuals who also formed communities on the Lower East Side — "a kind of Harlem Renaissance downtown" — in the late 1950s and early 1960s. The Umbra Workshop, which included authors Askia Muhammad Toure, Ishmael Reed, and many others, proved an important vehicle for black writers. Black musicians Archie Shepp and Marion Brown were central figures in the local music scene. St. Mark’s Place and Third Avenue was the crossroads of the hippie phenomenon from which neighborhood renewal spread to adjacent blocks of the tenements and storefronts. At the peak of "hip affluence," the resurgence of the property market made inroads into the eastern district’s primarily Latino neighborhood east of Avenue A. But the boom was short-lived.


Links (click to follow)

Click here for a definition of "East Village."

Click here for a homepage of the East Village.

Click here to read about historical hippie happenings.

What is a hippie? Here are several definitions.

Are YOU a neo-hippie?

Click here to go to Hippy Land Hippie Magazine.

Visit Haight-Ashbury.com

Click here for a "hippie webring".

Links on Andy Warhol.

Here is an article on the culture of the sixties.

Here is a resource for hippie links.

BANDS

Click here for a history of The Velvet Underground’s performances (some in the East Village.)

Click here for a history of The Velvet Underground’s films.

Click here for links related to The Grateful Dead.

Click here for links related to The Who.

Click here for an interview with the former leader of The Fugs.

More history on The Fugs here.


 



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The book upon which this web site is based,

Selling the Lower East Side,

is available directly through University of Minnesota Press
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Site design © 2000: Kurt Reymers and Dan Webb.
(University at Buffalo, Department of Sociology)