Selling the Lower East Side


 

New York City, 1950s

Immediately following World War II New York City emerged as an economic and cultural world center. Changes between 1945 and 1960 reflected the concentration of multinational corporate administration, finance and related services in the city. In midtown Manhattan, newly constructed International Style glass and steel towers added millions of square feet of office space to house firms’ corporate headquarters. Consequently, Manhattan’s employment of white-collar professionals and office workers accelerated. The Upper East Side, once a lower-middle- and working- class district, offered new and expansive luxury housing for the city’s executive class and expensive shopping boutiques along Madison Avenue. With such extravagance and wealth came a growth of cultural institutions dedicated to music and art that insured New York’s leading position as cultural capital. Uptown, the traditional locus of high culture, contained a network of art museums, dealers and galleries that featured the works of de Kooning, Rothko and Kline, among others. Suburbanization of the city’s middle-class residents also accelerated. New bridges, tunnels and expressways linked New York City to suburbs in Long Island, Connecticut and New Jersey.

Suburbanization and the decline in manufacturing had significant effects upon the social, economic and cultural landscape of the city. White middle class residents relocated to the suburbs while minorities moved from the south and Puerto Rico to build communities in the inner city.


 

 



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The book upon which this web site is based,

Selling the Lower East Side,

is available directly through University of Minnesota Press
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Site design © 2000: Kurt Reymers and Dan Webb.
(University at Buffalo, Department of Sociology)