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Pink Ribbons, Inc. premieres at TIFF to a packed house

By Julie Matlin
NFB.ca blog

King_PinkYesterday afternoon saw the world premiere of our feature documentary, Pink Ribbons, Inc. at the Toronto International Film Festival.

The film probes into the world of cause-marketing and breast cancer in an attempt to get people to think critically about what is involved in corporate fundraising and how the money is being spent. It offers a completely different take on the pink ribbon “success” story and offers insight from leading doctors, activists and social critics, as well as those suffering from breast cancer.

In attendance at the premiere were author Samantha King, director Léa Pool and producer Ravida Din (pictured above) along with activist Barbara Brenner and IV League member Sandy Kugelman, among others. The vibe in the room was electric as Steve Gravestock introduced the film, which ended with a standing ovation from the sold out crowd of 500 audience members.

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