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SHOPPING TOWN event at Rapson Hall with Annette Baldauf

When Nov 20, 2017
from 05:00 PM to 08:00 PM
Where Rapson Hall, University of Minnesota, 89 Church St. SE, Rapson 100, Minneapolis, MN 55455
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Gruen_Shopping coverAnnette Baldauf will be at Rapson Hall on Monday, November 20 at 5:00 p.m. for a Victor Gruen event, including a panel discussion and book signing of Shopping Town: Designing the City in Suburban America, hosted by the Minnesota Design Center.


5:15-5:20: Opening remarks, by Tom Fisher, MDC Director.

5:20-6:15: Film Screening: The Gruen Effect: Victor Gruen and the Shopping Mall, 2012 (54 minutes). Written and directed by Anette Baldauf and Katarina Weingartner.

6:20-6:45/7:00pm. Open discussion with Tom Fisher; Anette Baldauf, author and filmmaker; and Judith Eiblmayr, architect, both of Vienna, Austria.

7:00-8:00. Reception and Book Signing of Shopping Town: Designing the City in Suburban America, edited and translated by Anette Baldauf, Minnesota Press, 2017


Shopping Town is the long overdue account of the father of the shopping mall, whose work fundamentally altered the course of city development. Highlighting Victor Gruen’s sense of humor and reflections on the postwar transformation of American cities, it embeds his experiences and perspectives in a wider social and political context while revealing his problematic place in American architectural culture. 


"Victor Gruen may well have been the most influential architect of the twentieth century. He invented the mall." —Malcolm Gladwell, The New Yorker


"Going far beyond architecture books’ typical scope of buildings, events, and biographical information, Shopping Town explains how major buildings result from ongoing interaction among business owners, public officials, and designers. In the process, readers learn how a penniless refugee from Nazi-occupied Austria built one of the most successful architectural practices in the United States, while simultaneously inventing the nation’s first air-conditioned shopping malls and pedestrianized streets." —Alexander Garvin, Yale University, author of What Makes a Great City

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Shopping Town