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Natural:Mind

2013
Author:

Vilém Flusser
Distributed for Univocal Publishing

Natural:Mind

Philosophical reflections on the relations between nature and culture

Natural:Mind, published for the first time in São Paulo, Brazil, in 1979, investigates the paradoxical connection between the concepts of nature and culture through a lively para-phenomenological analysis of natural and cultural phenomena. Always applying his fluid and imagistic Husserlian style of phenomenology, Vilém Flusser explores different perspectives and relations of items from everyday life.

In Natural:Mind, published for the first time in São Paulo, Brazil, in 1979, Vilém Flusser investigates the paradoxical connection between the concepts of nature and culture through a lively para-phenomenological analysis of natural and cultural phenomena. Can culture be considered natural and nature cultural? If culture is our natural habitat then do we not inhabit nature? These are only some of the questions that are raised in Natural:Mind in order to examine our continual redefinition of both terms and what that means for us existentially.

Always applying his fluid and imagistic Husserlian style of phenomenology, Flusser explores different perspectives and relations of items from everyday life. The book is composed of a series of essays based on close observations of familiar objects such as paths, valleys, cows, meadows, trees, fingers, grass, the moon, and buttons. By focusing on things we mostly take for granted, he manages not only to reveal some aspects of their real and obscured nature but also to radically change how we look at them. The ordinary cow will never be seen in the same way again.

Natural:Mind

Vilém Flusser (1920–1991) was born in Prague, emigrated to Brazil, and later adopted a stateless position in defining himself as a “citizen of the World.” From this groundless frame of reference, Flusser advanced his dialogic philosophy in several languages and is increasingly recognized as one of the most influential thinkers of digital and global culture.

Rodrigo Maltez Novaes is a translator and research fellow at the Vilém Flusser Archive as well as a doctoral candidate at the Universität der Künste in Berlin.

About This Book