Celebrity and Power

Fame and Contemporary Culture

P. David Marshall

Celebrity and Power cover

$24.00 Paper
ISBN: 0-8166-2725-8
ISBN-13: 978-0-8166-2725-7

 

The celebrity is an ambiguous figure in contemporary culture. Simultaneously celebrated and denigrated, stars represent not only the embodiment of success, but also the ultimate construction of false value. They are a peculiar form of public subjectivity that negotiates the tension between a democratic culture of access and a consumer capitalist culture of excess. Celebrity and Power examines this dynamic, questioning the cultural forces behind our need to become endlessly embroiled with the construction and collapse of celebrities.

Through detailed analysis of figures from Tom Cruise to Oprah Winfrey to the commercial pop music sensation New Kids on the Block, author and cultural critic P. David Marshall investigates the general public's desire to associate with celebrity. He examines various kinds of stars, questioning the needs each type fulfills in our lives and relating these needs to particular entertainment media. Marshall asks why enigmatic, distant stars populate the silver screen while television constructs approachable "everyman" figures and popular music features audience-identified celebrity personalities. He looks at the significance of stars who amass cultlike followings as well as those who appear to prompt outright rejection.

Celebrity and Power identifies the forces that have enveloped the development of democratic culture and their partial resolution through a redefined public sphere populated by celebrities. Marshall argues that the new concern with the masses that characterizes modern capitalism promotes figures who can be seen as part of the crowd but who are articulated as individuals. As such, they provide a model of self-differentiation that furthers an economy in which product consumption is thought to bestow individualism and personality.

Bridging the fields of media studies, film studies, communications, and popular culture, Marshall's volume is a unique resource for students and researchers in all of these disciplines as well as for the general reader.

“Marshall’s book offers a scholarly review of critical thinking about celebrity, an original attempt to theorise its function and significance, and a perceptive comment on current trends in contemporary culture. It is a thorough, intelligent and useful contribution to an important subject.” —American Studies

"Thoughtful and solidly academic. With this book, Marshall provides a workable schema with which to view the creation and sustainability of celebrity in western (specifically American) culture. Marshall provides a number of intriguing ideas and tools for cultural critics to use when approaching the concept of celebrity." —Literature and Psychology

P. David Marshall is director of the Media and Cultural Studies Centre in the Department of English, University of Queensland in Australia.

304 pages | 1997

Contents

Part I

  • Tracing the Meaning of the Public Individual
  • Conceptualizing the Collective: The Mob, the Crowd, the Mass and the Audience
  • Tools for the Analysis of the Celebrity as a Form of Cultural Power

Part II

  • The Cinematic Apparatus and the Construction of the Film Celebrity
  • Television's Construction of the Celebrity
  • The Meanings of the Popular Music Celebrity: The Construction of Distinctive Authenticity
  • The System of Celebrity

Part III

  • The Embodiment of Affect in Political Culture
  • Conclusion: Forms of Power/ Forms of Public Subjectivity
  • Coda: George, Celebrities, and the Shift in Political/Popular Culture