Hollywood Goes Shopping David Desser and Garth S. Jowett, editors Table of Contents		$26.00 Paper ISBN: 0-8166-3513-7 ISBN-13: 978-0-8166-3513-9 $75.00 Cloth ISBN: 0-8166-3512-9 ISBN-13: 978-0-8166-3512-2
A groundbreaking exploration of the profound relationship between American cinema and consumer culture. Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remarkably adept at advertising both their own products and a bewildering variety of consumer commodities, successfully promoting the idea of consumption itself. Hollywood Goes Shopping brings together leading film studies scholars to explore the complex and sometimes contradictory relationship between American cinema and consumer culture, providing an innovative reading of both film history and the evolution of consumerism in the twentieth century. "This excellent collection of fourteen essays—all original—lies at the intersection of film studies and consumerism, and it should appeal to scholars in both areas. This is an illuminating and provocative set of essays, worthy of praise." —American Studies “Hollywood Goes Shopping makes a valuable contribution to a broad range of cross-disciplinary fields. An extremely useful and provocative foundation for the development of further scholarship in this area.” —Enterprise and Society Contributors: Heather Addison; Sarah Berry, Jeffrey Charles, Angela Curran, Rebecca L. Epstein, Cynthia Felando, Aida A. Hozi´c, Larry W. Riggs, Sara Ross, David Slayden, Josh Stenger, Gaylyn Studlar, Thomas E. Wartenberg, Jill Watts, Barbara Wilinsky, Paula Willoquet-Maricondi, Rick Worland. David Desser is professor of cinema studies and speech communication at the University of Illinois, Urbana-Champaign. Garth S. Jowett is professor of communication at the University of Houston. 352 pages | 31 black-and-white photos | 5-7/8 x 9 | 2000 Commerce and Mass Culture Series TABLE OF CONTENTS Acknowledgements Introduction David Dresser and Garth S. Jowett I. Creating Consumers 1. Hollywood, Consumer Culture, and the Rise of “Body Shaping” Heather Addison 2. Flirting with Kathlyn: Creating the Mass Audience Barbara Wilinsky 3. The Hollywood Flapper and the Culture of Media Consumption Sara Ross 4. Hollywood in the 1920s: Youth Must Be Served Cynthia Felando 5. Hollywood Exoticism: Cosmetics and Color in the 1930s Sarah Berry 6. From Apocalypse to Appliances: Postwar Anxiety and Modern Convenience in Forbidden Planet Rick Worland and David Slayden II. Consuming Creators 7. “Chi-Chi Cinderella”: Audrey Hepburn as Couture Countermodel Gaylyn Studlar 8. Sharon Stone in a Gap Turtleneck Rebecca L. Epstein 9. Hollywood Goes on Sale; or, What Do the Violet Eyes of Elizabeth Taylor Have to Do with the “Cinema of Attractions”? Aida A. Hozi´c 10. Consuming Doubts: Gender, Class, and Consumption in Ruby in Paradise and Clueless Angela Curran III. Hollywood: The Dreamscape 11. (Un)Real Estate: Marketing Hollywood in the 1910s and 1920s Jeffrey Charles and Jill Watts 12. Lights, Camera, Faction: (Re)Producing “Los Angeles” at Universal’s CityWalk Josh Stenger 13. Shopping Esprit: Pretty Woman’s Deflection of Social Criticism Thomas E. Wartenberg 14. A Wild Child Goes Shopping: Naturalizing Commodities and Commodifying Nature in Nell Larry W. Riggs and Paula Willoquet-Maricondi Contributors Index

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